How Merchant Services Can Keep the Tables Full at Your Restaurant
These days, a great restaurant isn’t just about great food. An all
star chef is an all star chef, but he’s only an all star if he’s working
at a restaurant that keeps its tables full. Good food is good food, but
if it’s a pain for your guests to pay for their food, chances are, they
Merchant services make it easy for your restaurant to
choose a credit card processing solution that is tailor made for your
business, so that you can combine credit cards for a single bill, keep a
running tab from the bar to the table, add tips even after you’ve run a
transaction, allow customers to keep a running tab and more.
short, it’s the only way to keep your restaurant running smoothly, and
keeping your restaurant running smoothly is the only way to keep your
tables full. This article will detail a few potential scenarios, and
what merchant services can do to make those scenarios go as smoothly as
Scenario 1: A group of teens that want to split the bill six ways
happened at all restaurants, big and small, expensive and cheap: a
group of teenagers come in and order a ton of food. They realize that
they don’t have the cash to pay for what they’ve eaten, but, luckily for
them, they do all have daddy’s credit card. So the six of them whip
them out, bright smiles and flowing hair, and kindly ask their waiter if
he would mind splitting the bill six ways.
They pile their credit
cards on the tray and cross their fingers – because at many restaurants,
the waiter will say no. At a place where the waiter says no, the girls
will face a conundrum – who will put the entire bill on her credit card?
What will daddy say? Will everyone go to the ATM directly after the
bill is paid, or will there be promises of, “you know I’ll pay you
A restaurant that isn’t able to split the bill six ways is a
restaurant that doesn’t have effective merchant services in place – and
hence, may lose out on potential sales. If you tell this group of girls
that you can’t split the bill, they’ll remember that in the future.
They’ll be more likely to take their business elsewhere, to a place
where they don’t have to worry about this sort of thing – and your
tables will be a little less full.
If you do have merchant services,
your waiter will be able to flash his own bright smile back and tell
the girls, “of course.” Happy that they don’t have to deal with any
issues of payback, the girls will resume their loud chatter and, most
likely, will return to your establishment in the future, keeping your
restaurant full and healthy.
Scenario 2: Going from bar to table
seen it happen. The beautiful woman arrives alone. She’s on time, but
her date isn’t. Men rarely are. The hostess isn’t able to seat until the
entire party is there, so until her date arrives, she’s stuck at the
bar, nursing a glass of white wine, or perhaps, a martini, while she
waits. Once her date does arrive, she asks if she can simply transfer
the bar tab to her dinner bill. Perhaps she’s hoping that her date will
pay for the drink, perhaps she’s thinking that they’re set to order a
bottle of wine and it makes more sense to just move the tab over.
restaurant that doesn’t have merchant services in place won’t be able to
do this. They’ll tell her she has to pay at the bar, and that the food
bill is a separate tab. She’ll sigh, annoyed, and will pull out her
credit card or fumble in her purse for a twenty. If your restaurant has
merchant services, there will be no issues in this scenario. The
bartender can simply nod and tell her the tab will be combined with the
In short, merchant services play an integral part in
making sure that your restaurant runs smoothly. They allow you to accept
every form of payment, from credit card to check, cash to gift and
loyalty card. Good merchant services will give your customers the
service that they deserve, the kind of service that keeps them coming
back for more.
Payment at your restaurant is more than just
accepting credit cards – it’s the ability to accept any form of payment,
to combine bar tabs with table tabs, to split bills many ways – and not
have to blink an eye when you do so. It’s the ability to make your
customers happy, and hence, keep your tables full. A happy customer is a
customer that comes back, and that’s what it’s all about.