Accepting Credit Cards: An Essential for any Successful Business
What are the elements necessary to allow your business to grow and
prosper into the future? If you run a retail business that operates out
of a physical location, you are going to need to be in the right area.
You could offer the best products and services around, but if you are
out in the middle of nowhere, people won’t even know you exist.
together the right team of coworkers is also essential to the success
of your establishment. The people you work with surround you every day
and if you don’t get along with them, it will lead to an unhealthy
environment. Not only do you need to work well with these people, but
your customers also want to feel comfortable in your establishment.
Friendly and helpful workers are essential to that.
But no matter
where you are located or who you work with, when you own a business of
any size, there are many matters that are entirely up to you. One of
those issues is deciding what types of payments you accept.
this modern age, it is increasingly essential that you accept as many
different forms of payment as possible. Many consumers expect to be able
to pay with their credit or debit cards and you had better be able to
accept them if you want your business to succeed. Here are a few ways
that your business can accept plastic through a merchant services
Credit Card Processing Through Retail Swipe Terminals
into just about any convenience or grocery store and you will see a
machine at the counter or register where you can swipe your debit or
credit card. These machines are called retail swipe terminals.
swipe terminals come in many different forms. Some of them allow you to
sign your name on a screen while others have a built-in printer that
lets your customers sign a physical piece of paper. There are even
machines that don’t require a signature at all. Talk to your merchant
account provider about what type of swipe terminal is right for your
If your provider offers you “free” processing
equipment, you need to make sure to ask if there is any “fine print.”
Some companies will give you the swipe terminals for no charge in
exchange for signing a long-term contract. The catch is that if you
decide to switch providers, they will charge you an exorbitant fee.
you aren’t sure about a certain provider, talk to the customer service
representatives about possibly just buying the terminals outright to
avoid any future charges. This may save you money in the long run, and
if you switch providers you can take your machines with you.
traditional swipe terminal needs to be plugged into an outlet and set
in a stationary place. But there are many businesses that may want to be
more mobile with their payment processing.
Many larger stores
nowadays have purchased wireless terminals so that their sales
associates can process payments from anywhere in the store. This way, if
you have someone showing you where the lawnmowers are, they can check
you out right from the aisle. This can also help your business process
commissions, and give your workers more incentive to make a sale.
terminals are also great for businesses that are constantly mobile.
Delivery drivers, touring bands and traveling salespeople can finally
process plastic on the go with one of these handy devices. Even if you
are temporarily out of a service area, many of these terminals utilize a
“store and forward” function that allow you to swipe the card and then
transmit the information later.
you know that the majority of purchases made over the Internet today
are paid for with a credit or debit card? For many years, people were
hesitant about the idea of paying with plastic over the Internet for
fear of identity theft. But with advances in web security those fears
are becoming a thing of the past.
When you sign up for online
credit card processing through a merchant account, you and your
customers can feel safe about every transaction. You will be provided
with fraud-detection software, and all of your sensitive information
will be stored on a PCI-compliant data center that is far more secure
than storing it on your own hard drive.
However you end up
transferring your customer’s credit card information, the end result for
you is always the same. Your account provider will take care of all the
complicated transactions and in a few short business days, the money
will be transferred into your business bank account.
processing is only one of the ways that a merchant services account can
help to grow your business. Many providers also offer expedited check
acceptance, gift card programs, and even escrow services. Call an
account provider today to talk about what options can help to grow your